By the beginning of 2020, everyone had high hopes for the economy and business growth. Then, suddenly, an epidemic broke out and turned everything upside down. More and more businesses are forced to move to the digital platform as physical businesses were closed down except for essential services. Online shopping became the norm. Initially, at the start of 2020 overall ad spend has decreased. Now things are turning back to normal, but, 2020 has had a major lasting impact on the digital marketing sphere.
What can you expect from Digital Marketing in 2021?
In the year ahead, it has been foretasted that the digital marketing industry will grow by at least 20 percent. Google and Facebook, as usual, paving the way for other digital marketing platforms.
There are some major paradigm shifts that the businesses need to watch out for in 2021:
- Consumer behavior has changed for the better: Consumer behavior will not be returned to the pre-Covid period, businesses are suggested to be accustomed to the changing consumer behavior. Businesses should focus more on value-added prices and connecting with consumers on the digital platform.
- Influencer marketing: The role of influencers in digital marketing is of utmost importance, today. This is due to the increased use of social media during and after the epidemic. The brands have relied on social media influencers in the past and increased their lead levels and conversion rates, especially while targeting the new generation. Influencers can engage with their followers on a personal level and run their products in a way that other forms of advertising cannot.
- Focus shifts to environmental, social, and ethical considerations: Businesses need to be aware of the cancel- culture of consumers on social media. There are many products that have fallen victim to this. Consumers now prefer sensible varieties that comply with environmental obligations. Behavioral businesses will be very successful in 2021 and beyond. Anti-consumerism is a strategy to be followed in the upcoming year.
- Short videos are the new king of digital marketing: People had to find other sources of entertainment because of the lockdown restrictions. It is one of the reasons why video usage has increased drastically. Facebook & Instagram also introduced Reels. Businesses need to focus more on developing effective video marketing strategies to achieve their goals. And it is much easier to convey your message in a one-minute video than the text of 3000 words.
